Observation and Design

Richard Stowey's localised view of the world.

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Blue Orange Juice

June 8th, 2009 @ 08:00 GMT by Richard Stowey

blue-orange-juice

It’s always struck me as strange, that the colours of the orange juice in ASDA seem to like being a little different. They used to be green, but recently they have decided to change the packaging to a predominantly blue colour (it is blue. picture is off colour). Now is it just me, or does this go against some sort of industry standard of orange juice being orange? And if there isn’t one, can one be invented?

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