Observation and Design

Richard Stowey's localised view of the world.

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Less and More: The Design Ethos of Dieter Rams at The Design Museum

March 2nd, 2010 @ 22:35 GMT by Richard Stowey

Less and More: The Ethos of Dieter Rams

I took some time out to visit the Dieter Rams exhibition at the Design Museum. Less and More: The Design Ethos of Dieter Rams is in it’s last weeks, an I wanted to take a look before it moved on or disappeared forever. I thought it might be a good place to see some of his products in the flesh and take a few photos.

I’ve been aware of Dieter Ram’s design ethos since studying product design. His ten principles of good design are taught to design students around the world, and provide a firm basis for professional industrial designers everywhere.

Dieter Rams is most famous for working with Braun for over 40 years and developing the unique style within the brand. His aim is to omit everything superfluous so that the essential is shown to the best possible advantage. The instantly recognisable result is functional products with a simple and elegant style.

The range of products Rams designed with the Braun family cover record players, radios, hair dryers, video cameras, flash guns, coffee grinders, heaters, a watch or two and many more. The open, honest and truly functional product designs each have their own qualities and individual personalities. A few of these above and below.

Less and More: The Ethos of Dieter Rams Less and More: The Ethos of Dieter Rams Less and More: The Ethos of Dieter Rams

The exhibition at the Design Museum has been a great chance to take a closer look at the products. Many of the little details which can’t be seen in books, photographs and even within videos are clearly visible. Each of the products work on their own, or displayed within a group. It’s clear that these beautiful products have set a trend, philosophy and direction which is used by modern greats such as Jonathan Ive, Jasper Morrison and others.

If you’d like to know more, check out the design museum or Less and More: The Design Ethos of Dieter Rams the book. Exhibition is on until the 9th March 2010.

All photography by me.