Friday marked the launch of the London Design Festival with the writing of the words “LONDON DESIGN FESTIVAL 2010 IS NOW OPEN” on the set of Audi production line robots which have been placed in Trafalgar Square.
Even though I missed the opening line, there were plenty of messages which came flooding through from their website. You can log on and submit a message of your choosing, with it randomly being selected through a lottery type system. It is then written, recorded and played back both online and also on the LED type display which surrounds the installation. Take a look at the video below and the picture above to understand how it works.
If you are in London between the 16th and 23rd of September, then go and take a look. Apart from it being crowded with tourists who are probably wondering what on earth it is, it’s a chance to see some production environment machinery in real life. The London Design Festival also has other events on in London this week. A full schedule can be found by going to the London Design Festival website.
It’s also worth checking out some of the designers other collaborative work: Clemens Weisshaar and Reed Kram