Content is highly important during website design and development. As a Digital Project Manager, it’s important to know how to get the most out of it. Content Strategy for the Web by Kristina Halvorson covers pretty much everything.
During the process of creating content, it’s always better if it’s created before other elements. It affects information architecture, design, development, testing, content input and delivery. Arguably, without content, websites cease to exist without good content and a deliverable strategy behind it. A failure to understand the content requirements and what is involved to deliver that fully can assist in project failure.
Content Strategy for the Web discusses a strategy about content strategy. Kristina Halvorson takes a look into the full lifecycle of planning, creating, governing, and maintaining content. Even as a high level overview, it provides practical advice to getting started on improving the way that you view and act on content.
Business and User needs are, of course, at the heart of all content requirements. Is it going to be suitable for those reading it, and does it meet the needs of the business who has put together the content?
I read Content Strategy for the Web over the period of about two months. I could dip in and out, find out about the various parts of each content strategy stage and then walk away with something tangible to implement into the content strategy process. Although not directly responsible for the creation of the strategy, I am generally the one who overseas the content creation and implementation. So this directly affects what I do.
Not only that, but the book also opens you eyes to how long it actually takes to analyse, create and maintain content. You don’t stop worrying about content until it has been officially deleted or archived. Either way it’s no longer on the website.
Content Strategy for the Web is short, sweet and full to the brim with a fantastic overview of the content strategy process, as well as very useful advice for implementing the process.
I have learnt a lot from this book and I’ll be hard pushed to find one as easy to read and use as this one.