Observation and Design

Richard Stowey's localised view of the world.

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Coke Brand Guidelines Snippet

June 23rd, 2011 by Richard Stowey

coke brand

Outside the Design Museum in London at the moment in the think tank is a bit about the history of Coke (Coca Cola, that is)…

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Categories: Branding, London, Marketing

North Kingdom Digital Monarchy – D&AD President’s Lecture at Institute of Education, London

May 25th, 2011 by Richard Stowey

North Kingdom FUCK rule

I recently had the chance to see North Kingdom as part of a D&AD Presidents Lecture in London. Hosted by Sanky from AllofUs, the event allowed two of North Kingdom to spread the word about their creative practice.

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Book Review: Linchpin: Are you indespensible? by Seth Godin

December 5th, 2010 by Richard Stowey

lynchpin

In the latest of Seth Godin’s books, Linchpin, he attempts to explain a new view on the world of work involving emotional labour, giving gifts, creating art and drawing maps. And it’s extremely interesting and thought prevoking!

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Categories: Book Reviews, Marketing

The Importance of MVT (Multivariate testing) in Marketing Campaigns

October 24th, 2010 by Richard Stowey

Chandelier

The quantitative results of multivariate testing are extremely useful to improve the performance of a marketing campaign. It helps turn a great design into a well performing campaign which delivers important and valuable results.

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  • Hello and welcome!

    My name is Richard Stowey and I am a Digital Project Manager. I also like photography, designing, reading, writing, technology and motorcycling.

    I've put the main categories at the top of each page to help you focus on something which will interest you.

    If you have any thoughts about what you read, please leave a comment!

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