I recently had the chance to see North Kingdom as part of a D&AD Presidents Lecture in London. Hosted by Sanky from AllofUs, the event allowed two of North Kingdom to spread the word about their creative practice.
It’s actually quite hard to stand out in the world today. There’s so much going on, so much information to take in, so many products competing against each other.
With a whole host of different actions available to the average web user, do we need to differentiate between these actions in order to allow a more educated result from web interaction? And, in turn, would this encourage further interactions if a user knew what led behind each of those interactions.
I’ve used a few handheld devices over the years, and as there are a few more on the market now, but I’m wondering whether any of them are as efficient as they could be.
Swype launched a new beta programme recently for their unique swyping keyboard. I decided to install the software on my HTC Hero and since then I’ve been trying to get used to the new way of typing on touch screen mobile phones.
Whether it’s Google Analytics or another analytical application for measuring and analysing the online performance of your website, I can see many similarities between people’s opinions of analytical software and closed circuit television (CCTV).
The redesign I stumbled across when logging onto HSBC internet banking recently got me thinking about how we use the internet. I’ve coined the term Action Prompting Voids (APV’s) to describe what I found!.
The quantitative results of multivariate testing are extremely useful to improve the performance of a marketing campaign. It helps turn a great design into a well performing campaign which delivers important and valuable results.
My name is Richard Stowey and I am a Digital Project Manager. I also like photography, designing, reading, writing, technology and motorcycling.
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