With a whole host of different actions available to the average web user, do we need to differentiate between these actions in order to allow a more educated result from web interaction? And, in turn, would this encourage further interactions if a user knew what led behind each of those interactions.
Whether it’s Google Analytics or another analytical application for measuring and analysing the online performance of your website, I can see many similarities between people’s opinions of analytical software and closed circuit television (CCTV).
The redesign I stumbled across when logging onto HSBC internet banking recently got me thinking about how we use the internet. I’ve coined the term Action Prompting Voids (APV’s) to describe what I found!.
The quantitative results of multivariate testing are extremely useful to improve the performance of a marketing campaign. It helps turn a great design into a well performing campaign which delivers important and valuable results.
It’s clear what they do from their annoying adverts. It’s interesting to see how far they go in order to rank highly for certain keywords like Sell Used Car.
Unfortunately this isn’t a how to guide for linking photo albums on Facebook. The functionality to link currently isn’t available. This is all about how it could work, in theory.
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I have just completed a new project involving the design and build of a new website for Quartz-Lite. The company specialises in providing quartz, granite and stone kitchen worktops for kitchens in the south west of England. The quartz worktop is a lighter version of quartz made with resin to provide a thinner and less expensive alternative to quartz, granite and marble. It’s also more durable, scratch and heat resistant. It is designed to fit around existing worktops or can be specified as a new worktop for a new build.
For the website design, I went for a simple design which aimed to include a large number of pictures for visitors to see previously completed kitchens, both new and renovations. The website navigation is simple and the content is aimed at driving visitors through the website and onto a contact page in a logical order. There are a large range of products available to view in detail and a gallery which showcases in detail many different projects.
The website employs a number of different javascript features. These include jCarousel and cyclelite which use the jquery library and lightbox 2. Using these various javascript libraries I have hoped to allow for graceful degradation as much as possible.
If you’d like to take a look at the website, you can do so here: Quartz-Lite – The ultimate stone work surface
One of the most useful firefox addons I have used, and one which I use frequently when designing and developing websites is FireShot. It is especially useful when creating screenshots and measuring existing website dimensions when doing re-designs.
The main functions available with the free version of the program enable users to capture a temporary image version of a website and copy to clipboard, save as an image, or even email and print the output.
To use the website dimensions tool, install the addon into your Firefox browser. Then click the “Edit Capture” button which appears in the lower right hand corner of the browser window. This opens up an external editor which can be used to simply drag out a box and measure various parts of your website, or another website without having to use an external editor like Adobe Photoshop.
FireShot is also available for Internet Explorer.
My name is Richard Stowey and I am a Digital Project Manager. I also like photography, designing, reading, writing, technology and motorcycling.
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