I went to see Objectified the movie on Saturday at The Barbican. The film is directed by Gary Hustwit and about the relationship we have with all of the objects around us, all of which have been designed. The film takes a look at the world’s objects through various interviews with Designers, the people who originally conceive the idea and turn it into reality.
The film was at The Barbican and as I hadn’t been there before I made the mistake of presuming it would be similar to a normal cinema. I am usually careful to pick a seat about 3/4 the way from the screen and near the middle. This is so I can see the large screen and hear the sound in the best possible way. Of course, having a cinema within the Barbican Estate would of course pose limitations on height etc. The cinema is actually long and shallow (with a large possibility of someones head being in your way) so for future reference, Cimena 2 on Level 4 has an optimum seat position of only a few rows from the front.
The documentary is very interesting and offers designers and design fans a chance to see interviews with a few of the big names of the industrial world. Jonathan Ive, who rarely makes a public appearance in the UK, can be seen to explain many of the design features of the aluminium shell of the Macbook Air, iMac and Apple Keyboard and get rather lost in the process of explaining the rationale behind it. For designers it’s a chance to see the people who they have read and heard so much about actually talking about what they have made. For non-designers it’s a chance to see into a world constantly asking questions.
The film covers many different topics, but conveys the obsession that Designers have with their products very well. The film is a pleasure to watch, learning and understanding a little bit more about the designers and their products who are so well known through modern culture. Unfortunately I missed getting tickets for the London Premiere event with after show Q&A, which would have been a good chance to ask some interesting questions.
For now, we’ll just have to continue asking why.
It was nice to see the LC-A (Lomo Kompakt Automat) on the poster too!