I’ve been a fan of Seth Godin’s blog for some time now, and it’s on my daily, if not weekly, reading list. After reading little snippets here and there I wanted to sink my brain into some more volumous text along his lines of thinking. General out of the box, lateral thinking. He’s not always spot on the mark but he definitely helps open up the mind to possibilities beyond the obvious. So I ordered his latest book, Tribes.

I found this book a very interesting and motivating read. Seth looks into how Tribes are formed, how they grow and what inspires people to start tribes. It’s full of real world examples which show just how possible it is to start and to lead a tribe. The key it seems is having an idea and a belief. Believe in something and give it 100% and you get 100% back from it.

The book not only looks at tribes but also what it takes to lead a tribe, and importantly what the difference between leadership and management is.

The book isn’t like a regular book. Seth’s disgarded the contents page and just jumps straight into the text. The book isn’t in chapters or any sort of chunky divided content areas. It’s nice and small, and short… but not too short. It’s almost like a series of long blog posts on the subject, a method of writing which Seth is very good at. Perfect to read for five minutes here and there or even all in one go.

I’d like to thank him for writing the book and also recommend anyone interested in innovative leading, marketing, out of the box thinking or just general leadership having a read. An excellent read.