Observation and Design

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Blue Orange Juice

June 8th, 2009 by Richard Stowey


It’s always struck me as strange, that the colours of the orange juice in ASDA seem to like being a little different. They used to be green, but recently they have decided to change the packaging to a predominantly blue colour (it is blue. picture is off colour). Now is it just me, or does this go against some sort of industry standard of orange juice being orange? And if there isn’t one, can one be invented?

Categories: Packaging Design
  • Hello and welcome!

    My name is Richard Stowey and I am a Digital Project Manager. I also like photography, designing, reading, writing, technology and motorcycling.

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